Agata's Portfolio Site

Challenge

Logo and branding for a product that detects vibrations in the road and informs about anomalies in road traffic.

Trafsense is a product of Trafsys, a company that specializes in intelligent road systems. It detects vibrations in the road, enabling the detection of traffic anomalies. The product's creator aimed for a logo that reflects its functions and complements the brand's color palette, ensuring it looks good against the company's branding while still standing out visually. The branding was intended to be easy to use for individuals not involved in design. Additionally, I was tasked with designing a promotional materials and animations to showcase the product's functionality.

Solution

A futuristic-style logo that merges innovation and motion through its form. The 'S' forms a wave/signal from moving wheels; user-friendly color palette.

I designed a logo whose form illustrates the system's functioning. Additionally, I created a simple, easy-to-use color palette that harmonizes with the Trafsys branding while standing out for its contrasting nature. As part of the project, I also designed a brochure and presented an illustrated animation demonstrating the operation of the Trafsense system.

Trafsys

Produkt branding

Challenge

Logo and branding for a product that detects vibrations in the road and informs about anomalies in road traffic.

Solution

A futuristic-style logo that merges innovation and motion through its form. The 'S' forms a wave/signal from moving wheels; user-friendly color palette.