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When Flexspace was looking to launch internationally, it encountered legal rights challenges related to the name. The acronym VOGL was created based on their strategy to make it easier for companies to find new office space. Vacant Offices at Great Locations create the VOGL, which stands out on the market with its platform. In addition to a new name, they also needed a new logo and visual profile, elements that could be used to increase visibility and differentiation in new markets. The client requested three versions of the logo: one with the website address (vogl.com), simple one and with the slogan "Vacant Offices at Great Locations." They also wanted good readability on the website.
I designed a fun and modern graphic profile featuring a logo in three versions: basic, with a slogan, and with a website address. The color palette is flexible, allowing for the creation of both serious, business-oriented compositions and more fun, avant-garde designs that attract attention. The letters of the logo can be scaled and used as decorative elements to create abstract compositions. In collaboration with a motion designer, we created a logo animation that expresses the brand's personality.
