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Mr Fox is a concept pet store selling high-quality, unique products for pets, such as handmade ceramic bowls and leashes with custom, original prints. The brand's founder wanted the logo to have handwritten elements, such as a hand-drawn fox and a hand-styled font. She presented me her moodboard: atmospheric photos of nature, industrial-style interiors with exposed bricks and furniture with raw wood and minimalist, contrasting, monochromatic color palettes. Additionally, I was tasked with designing the UX and UI for Mr. Fox's e-commerce platform.
In closer cooperation with the brand's founder, I created branding based on contrasts, simplicity, hand-drawn elements such as a fox in the logo and a "handwritten" font for headlines. I've designed the logo in diverse configurations and options, ensuring its versatility for applications such as neon signs, traditional signage, stamps, and labels. To underscore the artisanal nature of our products, the logo was stamped on each product tag.
Furthermore, to emphasize the commitment to sustainability, natural paper has been chosen for crafting both tags and packaging, highlighting dedication to preserving the environment. This choice also underscores the emphasis on delivering handmade, quality products. For the e-commerce, I prioritize a clean and intuitive layout. I employed a simple color scheme and minimalist design to create the perfect backdrop for showcasing our products.
