language
After developing Picapoint's graphic profile, it was only natural to design a website that aligned with our new design guidelines (see Picapoint graphic profile in previous projects case study). The website needed to reflect our values, creativity, and expertise while leaving a lasting impression on visitors. It was essential that it not only attracted potential clients from our target audience but also appealed to those seeking employment in the advertising industry. Despite incorporating avant-garde and unconventional elements, maintaining functionality and ease of navigation was paramount.
To create an engaging and interactive experience, I designed a vibrant website that will reflect companys creativity and expertise. The site features a lively user interface enhanced by microanimations that bring element to life, ensuring a memorable and immersive experience for visitors. To emphasize the human touch, I designed a glitch effect as a hover interaction, adding a unique twist that subtly reinforces the idea of imperfection and authenticity. The use of vibrant colors combined with animated geometric forms gives the website a bold and energetic look and feel, making it both visually striking and engaging.
To highlight expertise of the organisation and showcase recent work, I strategically placed blog posts and latest projects directly on the homepage. This design choice not only brings greater focus to our capabilities but also makes it easy for visitors to assess our "know-how" at a glance. The interplay of color and shape throughout the site complements the overall design, ensuring a cohesive and aesthetically pleasing experience.
