Alien is a Norwegian manufacturer of high-quality hardware, equipment, and accessories for winter sports, sought to create an online store that would seamlessly reflect their brand identity. The vision was clear: a minimalist, slightly raw aesthetic where the products take center stage. The store’s design needed to complement the premium craftsmanship of the products while aligning with contemporary winter sports fashion trends. Beyond aesthetics, usability was a key priority. With a broad target audience ranging from seasoned professionals to casual enthusiasts, the platform had to be intuitive and easy to navigate. Additionally, the client required a scalable solution that would allow for effortless product and category management, ensuring flexibility for future growth.

Leveraging the latest e-commerce solutions with a strong focus on user experience, I designed a modern online store that seamlessly aligns with the brand’s vision. The aesthetic is minimalist, monochromatic, and slightly brutalist, featuring oversized product images and bold, eye-catching text highlighting key attributes such as safety, craftsmanship, and aesthetic design.The design also complements the Alien brand’s visual identity, which subtly reflects its name and a futuristic, almost cosmic feel. My goal was to ensure a smooth and fast shopping flow, where essential product information is easily accessible, guiding customers effortlessly through their purchasing decisions.